Brand management is a comprehensive strategy that focuses on shaping and maintaining a brand's positive perception and value over time. Brand management aims to foster customer loyalty, increase brand awareness, and enhance the overall value of a brand and its associated products or services.

* Course Objective is to provide learners with the knowledge and practical tools to create, position, grow, and manage brands across digital and traditional media, while ensuring consistency, equity, and value.

* Build, differentiate, and manage powerful brands that resonate with consumers and stand the test of time.

* Brand Positioning & Architecture

* Developing Brand Identity

* Branding Across Channels

* Managing Brand Equity

* Brand Extension & Innovation